Lichfield-based logistics firm, Palletways Group, raised £12,000 after hosting a night of glamour at Drayton Manor Hotel on February 17, for its chosen charity, Help for Heroes.
With an original fundraising target of £8,000 and some 120 tickets sold, the charity ball had a number of amazing prizes up for grabs as part of a raffle and auction on the night, including an experience of a life time for up to four people in the Palletways dragon-shaped hot air balloon. The 61-ft tall balloon is the only one of its kind in the UK with a glass-bottomed basket.
Other prizes included afternoon tea at the Houses of Parliament and dinner for the two at Heston Blumenthal's restaurant in London.
Several service personnel were in attendance to represent Help for Heroes and all the work they do. The charity ball marked the first of many fundraising efforts for the armed forces charity by Palletways.
Jeremy Hobbs, from Help for Heroes, said: "We're thrilled that Palletways has chosen us as its charity for 2012 and an evening of glamour was a perfect way to celebrate the launch of our partnership for this year.
"We are very grateful for the support already received by Palletways and for providing us with this opportunity to showcase the work we do for veteran service men and women across the UK."
Commenting on the event, Michelle Naylor, General Manager for Palletways Birmingham said: "Help for Heroes is such a wonderful cause and we are delighted to have exceeded our fundraising target at our first event.
"We look forward to working with them throughout the year to raise as much money as possible to support their superb work."