Staff at the Birmingham headquarters of parcels and logistics company UK Mail attended a very special school assembly on 13 September to celebrate the launch of an exciting new fundraising partnership with the ChildLine Schools Service.
UK Mail has pledged to raise a fantastic £100,000 to support the delivery of the ChildLine Schools Service in the West Midlands and across the UK. The company will also encourage employees to volunteer for the service.
The service is already up and running in the West Midlands and, by 2016, the ChildLine Schools Service will see local volunteers visiting every primary school child, in every classroom of every community, teaching them about abuse and giving them the confidence to talk about it and find the help they need.
To mark the start of the new partnership, the local ChildLine Schools Service team visited UK Mail HQ to tell staff all about their work, including a demonstration of the assembly delivered by the service’s volunteers in local primary schools, which helps children recognise and protect themselves from all forms of abuse, including bullying.
Laura Edgington, a Support Administrator for UK Mail’s imail service, attended the ‘assembly’ and was impressed by what she saw: "The ChildLine Schools Service approach of getting out there in the community and reaching out to children to help them understand what abuse is and who they can turn to for help, so refreshing. Experiencing the school assembly through a child’s eyes was really insightful and motivational and I actually found it touching too.
"It has made me think about what I can do to support the service and make a difference. I’m looking forward to finding out more about volunteering for the ChildLine Schools Service and I’ve got my thinking cap on about the fun things we can do to help UK Mail reach its fundraising target!"
Guy Buswell, Chief Executive of UK Mail said: "Central to the UK Mail Group’s philosophy is placing society’s needs at the heart of its business strategy. This year we selected the NSPCC as our chosen charity as we felt their work and approach was dedicated, inspiring and important. We are delighted to be working with them and aim to become a partner of the charity in the true sense of the word and will support them in any way we can."
Julie Hilton, ChildLine Schools Service Manager in the West Midlands, said: "We are absolutely thrilled that UK Mail has chosen to support the ChildLine Schools Service and delighted that their staff are as enthusiastic about the service as we are.
"We know from the children who have contacted ChildLine over the past 25 years, that their abuse often started many months or even years earlier. We passionately believe that by getting out there now and meeting every primary school child face-to-face, we can start a change in society that will bring about a long term reduction in child cruelty.
"But we need help to make this lasting change in the West Midlands and across the UK and to have the support of a major local business like UK Mail to help us work towards this goal is fantastic."
To find out more about the ChildLine Schools Service, including information about volunteering, visit www.nspcc.org.uk/schoolsservice .