A new vehicle conspicuity system is providing companies with the chance to raise their profile on the road.
Government regulations insist safety markings must be applied to all newly-registered HGVs over 7.5 tonnes in the UK.
Trailers with a gross vehicle weight exceeding 3.5 tonnes are also subject to the rule.
Now Rennicks UK have developed a personalised solution that promotes brand identity while meeting legal requirements.
Nikkalite® Brand ID conspicuity tape is being seen as the best way to ensure vehicles are fully compliant with the latest standards.
The system enables companies to have their logo printed at regular intervals along the full length of the tape in a choice of colours.
Nikkalite® ECE 104 is fully compliant with 2011 regulations which call for contour marking to outline the shape and length of many rigid and curtain-sided vehicles.
The tape, which carries the mandatory E-mark symbol, is designed to help save lives, reduce repair costs, protect businesses from safety claims and reduce the risk of collisions.
But now Brand ID means companies can now boost their image at the same time.
David Skinner, of Rennicks UK, said: "Companies have had a legal obligation to use conspicuity tape on their vehicles since the Government introduced new regulations in 2011.
"So we have come up with a product that gives them a chance to promote their business too.
"The excellent clarity of our tape gives a high definition presentation of any logo, making this an invaluable branding opportunity.
"There are grades for both rigid and curtain-sided vehicles and it’s so easy to handle and apply. It offers excellent adhesion to prepared surfaces and its single layer construction means no edge sealing is required."
The durable and long-lasting tape, supplied in 50m rolls as standard, is impact resistant, offering up to eight years of outstanding performance.
Maintenance is simple too as the water and solvent-resistant tape can be repeatedly power washed following recommended cleaning instructions.
Mr Skinner added: "There is a real need for HGVs to reduce risks on the road by increasing their visibility, particularly at night.
"Our new Brand ID means companies can do just that while also raising their profile. It’s a win-win scenario."