MHW Magazine News and stories from the Materials Handling Industry
Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, has recently introduced its range of Rising Base Shippers. Intended to minimise packaging, logistics and replenishment costs whilst maximising product visibility and availability in-store, this new range serves as both the shipper and the sales floor display bin.
The Rising Base Shippers feature a revolutionary spring-loaded floor that rises as products are shopped from the bin. This, in turn, improves product visibility, as the container constantly looks full, and results in minimal waste. Made from robust polypropylene, these multi-purpose bins ensure that even soft or fragile products are well protected when transported throughout the supply chain. Moreover, by replacing the use of one-trip packaging, the containers are not only more environmentally sustainable but cost efficient too.
The key to improving both a store’s productivity and its customers’ shopping experience is the rising floor which makes it easier for the operator to fill the bins and for the shopper to purchase from them," said Adrian Dale, Managing Director UK, Polymer Logistics. "When selecting from an existing shipper, customers need to bend down in order to reach into the bottom of the container and invariably ignore the last few bags remaining, causing the retailer to lose a potential sale. The Rising Base Shipper eliminates this, as produce automatically rises to the highest possible position for selection, the display always looks full and is easy to pick from. More importantly, customers perceive that the produce contained within the display is fresh which increases the chance of it being sold".
