With a record number of visitors flocking to their stand at this year’s show, leading suppliers of industrial batteries, PowerCell, have already booked their place at IMHX 2016.
The company’s burgeoning reputation for providing customised power solutions to suit every budget and every operational requirement ensured that their stand was busier than ever – with hundreds of visitors seeking their expert advice.
However, with IMHX 20% larger than previous years – with more companies than ever vying for the attention of the visiting materials handling professionals – the company recognised, from the outset, the importance of standing out from the crowd.
PowerCell Managing Director Derek Anderson explains: "We wanted to attract attention but, at the same time, make sure that any promotional item genuinely reflected the core values of our business.
"After careful thought we decided to give away mini rugby balls because in that game – more than almost any other – each player relies on the player behind to back him up. Similarly, in our industry, a company must be able to trust us implicitly to support them every step of the way."
In the end, the gift proved almost too successful! So popular was the promotion that the balls had to be rationed to avoid them running out in the first couple of days.
Vistors to the stand discussed their particular requirements and discovered more about PowerCell’s distinctive blend of extensive product range and exceptional technical expertise. According to surveys, what customers appreciate most about PowerCell is the exceptionally high level of customer support, its technical expertise and the resulting "peace of mind".
Anderson continues: "We are not a manufacturer and, consequently, we do not face the same restraints or limitations. We are able to tailor our high-quality service to the requirements of our clients, and take pride in our reputation as a trusted supplier that truly has its customer’s best interests at heart.
"Events like IMHX are great because they allow us to meet potential customers face-to-face, allowing them to discuss their problems or requirements. In response we can then deliver the most efficient and cost-effective course of action."