Nobody could accuse Lee Christopher of being a shrinking violet when it comes to choosing liveries for his truck fleet.
The Managing Director of Premier Logistics follows a simple rule: the brighter the better. Now the Leicester-based company is running its most flamboyantly decorated vehicles yet – five attention-grabbing Mercedes-Benz New Actros 2545 BigSpace tractor units.
Premier Logistics recognises that as well as ‘delivering the goods’, well-presented transport fleets can also double as highly effective mobile billboards. So each of its new trucks comes in a different, vivid shade, and when they are lined up together the visual impact is undeniably striking.
Supplied by East Midlands Dealer Mertrux, Premier Logistics’ fuel-efficient New Actros are powered by state-of-the-art 330 kW (450 hp) straight-six engines driving through the latest Mercedes PowerShift 3 automated transmissions. They represent additions to its fleet of more than 60 trucks.
The operator is a leading member of the Pall-Ex network and its vehicles undertake local collections and deliveries, as well as trunking and groupage. The company also offers secure warehousing with 24-hour cctv monitoring.
"We’re constantly busy and needed more trucks to cope with growing demand," says Mr Christopher. "Trading conditions have obviously been very tough in the transport industry for some time now and unfortunately the difficulties proved insurmountable for some operators.
"From what we can see though, the volume of business is definitely starting to pick up and for those of us who have ridden out the storm there’s plenty of work to be had."
He continues: "I’ve always been a Mercedes-Benz fan and have enjoyed years of reliable, cost-efficient performance from our Actros and Axor trucks.
"We also have an excellent relationship with Mertrux. I’ve known Managing Director Ian Marshall for many years, while the dealer’s Leicester workshop team look after us very well.
"These are our first New Actros and they certainly look impressive out on the road, especially in our colours," he continues. "The cabs are very well designed too. Feedback from the drivers has been very positive and although we won’t measure the vehicles’ fuel performance until they have more miles under their belts, the initial impressions are certainly encouraging."