City Link, the UK's premium express delivery company, is exhibiting for the first time at CRN Partner Connect on May 12th at the Ricoh Arena, Coventry, Stand H12.
At its debut at the leading event for the ICT channel in the UK, City Link is aiming to raise the profile of an often overlooked aspect of customer satisfaction - transport and distribution.
Duncan Faithfull, City Link's Sales & Marketing Director said: "All too often, the distribution function is simply taken for granted but it plays a critical role in the competitive and fast-paced technology market.
"Resellers, for example, have to move swiftly as new models are continually coming out and interest in older models rapidly fades away.
"They have to shift goods quickly in order to maximise sales in often short-lived windows of opportunity - and this is why selecting the right carrier is so important.
"Equally they have to have confidence that their carrier is both reliable and secure - but also flexible enough to cope with expected and unexpected surges in demand.
"Ideally they should select a carrier that will work in partnership with them. Choosing the right carrier helps to protect profits and build customer loyalty."
City Link is expanding its operations in the technology sector and already counts well-known resellers such as Misco and Midwich among its customer base.
With more than 1,000 resellers and distributors expected at CRN Partner Connect, City Link is aiming to highlight to them the business benefits of developing a good relationship with a trusted carrier.