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Premium product and high quality service sees Goodyear retain leading logistics company, Culina Logistics

Goodyear and its TruckForce network has marked a successful three year relationship with leading logistics business Culina Logistics by announcing that it has retained the business. The three year relationship has seen Culina Logistics lorries sport the TruckForce imagery as part of their livery, and the 800+ strong fleet managed by TruckForce has fitted Goodyear’s new RHT II regional haul, multi-application tyre.

Now, at the start of a new contract and with an even stronger relationship
Goodyear will see not only its RHT II tyre fitted but also its LHT II and
its industry leading NextTread tyres. All these fitments will continue to
be supported by Goodyear Dunlop’s premium quality truck tyre and breakdown
assistance provider, TruckForce.

Having worked with Culina Logistics for a number of years, Goodyear and its
truck tyre service and breakdown network, TruckForce, has grown the
relationship as the logistics giant has expanded through acquisition.

Speaking of the relationship with Culina Logistics, Kevin Jukes, National
Truck Account Manager for Goodyear Dunlop UK, commented: "A large part of
the success of our relationship with Culina Logistics is due to the time
and effort we put in to developing a personalised service to meet their
needs. When coupled with the full service we’re able to offer through our
product range and TruckForce service, not to mention our competitive
pricing model, this has enabled us to build a long-lasting relationship
with a valued customer."

The RHT II is Goodyear’s latest generation regional haul tyre and is now
being fitted to all of Culina Logistics’s fleet, managed by TruckForce,
alongside the retreaded TreadMax RHT II. The tyres are built to cope with
the demanding requirements of regional haul transport, featuring KMax
technology they provide excellent mileage performance without compromising
any other areas of the tyres characteristics. This suits Culina Logistics’
fleet as in addition to the mileage performance of the tyres, they provide
exceptional fuel saving benefits for a business whose vehicles each cover
over 4,000 miles a week.

Thomas van Mourik, Chief Executive Officer at Culina Logistics, commented:
"Goodyear and its TruckForce network have demonstrated to us an exemplary
service record and a personal touch that meets our exact needs. We were
very happy to renew the relationship and look forward to working together
in the years ahead."

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