Amazon’s Prime day, July 11th, is set to create a huge July sales bubble, and beat Cyber Friday and Black Friday figures, says the e-commerce home delivery specialist ParcelHero. The parcel comparison experts say Prime Day is likely to top $3.5bn for Amazon if it continues its growth of $1bn every year; and that’s not counting all the other e-commerce sites joining the Prime opportunity!
ParcelHero’s Head of Consumer Research, David Jinks MILT, asks: ‘Who has money to spare in late November? Christmas will be looming large, and I for one will have difficulties in making the case for a new Nintendo Switch! Prime Day’s timing is perfect and its potential is limitless; not just for Amazon Prime members, but also for eBay and the many other sites who climb aboard the Prime-Time bandwagon.’
Predicts David: ‘Prime Day has the potential to easily overtake Black Friday and Cyber Monday, to become the biggest shopping day in the West. It grew from $1.5bn in 2015 to $2.5bn in 2016. At that rate it will top $3.5bn this year: and that’s bigger than Black Friday ($3.34bn) and Cyber Monday ($3.45bn).
And last year eBay was swift to get in on the act, promoting bargain prices over several days with digs that you don’t even need to pay for membership! Interestingly Macey’s site had 41% more visits on Prime Day last year, and Walmart’s was up over 20%. Says David: ‘There’s little doubt that shoppers have swiftly acquired the taste for a Summer shopping extravaganza, and when they can’t find what they want on Amazon, they are happy to go on the hunt elsewhere on the web.’
Concludes David: ‘Prime Day will have to go some to beat the $17.8bn Singles Day achieves on November 11, largely in China. But Singles Day was inspired by single people treating themselves, and July is the perfect time for us all to be a bit indulgent. Prime Day’s beginning to look a lot like Christmas… in July!’
You can read more about Amazon’s revolutionary new retail and distribution plans in ParcelHero’s in-depth report: Amazon’s Prime Ambition .