Giti Tire has appointed Richard Hutchins to the newly created position of Senior Product Marketing Manager - Europe for its Truck and Bus Division (TBR).
Richard will be instrumental in new product developments and implementation of TBR tyres into OE and replacement markets, as well as contributing to product strategy including technical, competitor, pricing and market analysis.
The role, which encompasses its GT Radial and Primewell brands, will require him to identify trends and innovations in the relevant markets, as well as reinforce the company's approach in key target countries to maximise sales.
Richard will report directly to Peter Foulkes, Marketing Director Europe - TBR. He will be based in Giti Tire's UK head office in Northwich, Cheshire.
He joins from Goodyear where he held the position of Key Accounts and OE Manager for Agricultural and Industrial tyres. He worked for the company for over 25 years in senior roles.
Peter said: "Richard has an important role in ensuring that new and existing tyre developments tie into our expanding European R&D operations, much of his work will be pivotal in realising new products as well as supporting and promoting the existing portfolio.
"His experience has been proven time-and-time again in an impressive career in the tyre industry, he will be an invaluable asset to our business as we constantly improve our marketing offering and cement our position in the mid-market."