Award-winning environmental communications specialist, Prova, will be on hand at this year’s Recycling and Waste Management exhibition (RWM) – planting creative seeds about how effective communications can help drive business growth.
Visitors to this year’s RWM show can gain insights into the top tips used by marketing professionals by attending Prova’s seminar, ‘Speaking to the media: threat or opportunity?’ in the main seminar theatre on Tuesday 14 September at 14:30.
In his presentation, Prova’s Richard Postins will look at how, by learning a few simple rules, the apparently daunting task of speaking to the media can be embraced and become an opportunity to raise a company’s profile, driving business forward commercially.
Meanwhile, Prova’s St John White, who has over 20 years experience in business-to-business PR, will lift the lid on the sector’s use, or otherwise, of social media and digital marketing. His seminar, ‘Getting the PR mix right: How to handle your reputation in the digital age’ is in the main seminar theatre on Thursday 16 September at 13.45.
"Most companies feel the need to have a presence online, through channels and sites such as Twitter, Linkedin and Facebook but many get it horribly wrong. With social media now proving not to be just a fad, but in fact an imperative tool, in terms of reach and response for two-way communications, it is the right time for business-to-business companies to take an intelligent look at digital planning," says White.
Whether looking for fresh ideas, or wanting to find out how an integrated communications solution can help their business bloom, visitors to the show can find out more at stand 502 where Prova will be showcasing its portfolio of award-winning campaigns for some of the sector’s most high-profile organisations.