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Radio 2s Sally Traffic to present Fork Lift Truck Association Archies

The Fork Lift Truck Association has pulled off a major coup by enlisting the support of Sally Boazman – better known to her many listeners on Radio 2 as "Sally Traffic" – to present the Archies at its Annual Awards for Excellence 2011.

As the country’s premiere traffic and travel reporter, Sally Boazman has worked alongside the likes of Steve Wright, Johnnie Walker, Ken Bruce, Jeremy Vine and Chris Evans, and has been credited as the woman who changed the face of traffic news. Millions now tune into her informative and witty bulletins, and it is said that – thanks to her loyal trucker fan-base – her information is so up-to-date that the Highways Agency uses her reports to update their own.
Announcing the news of her recruitment, Martyn Fletcher, Chairman of the FLTA said: "Sally is the perfect choice for this event. Regulars among her 8 million listeners will recall that, on the eve of Awards 2010 in February, Sally and Simon Mayo previewed the event… and then went on to announce the winners on the Monday edition of the show in what was described by Simon Mayo as "a world exclusive". At that time Sally let slip that she would like to be invited to our Awards… and now we have made it happen."

Sally will feature prominently in the FLTA Annual Awards for Excellence which will be held on Saturday 12th February 2011 at the Hilton Metropole Birmingham hotel. More information and booking forms can be found at the FLTA website: www.fork-truck.org.uk or by calling 01256 381441.

Sally Boazman is a popular guest at the Truckfest events which are held throughout the country each year, meeting in person the truckers who listen to her everyday and ring in to her hotline number. She was thrilled to be given an ‘Outstanding Achievement Award’ on behalf of all the UK truckers for her traffic news on BBC Radio 2.

She had recorded voice-overs for Land Rover, Cadbury and even Status Quo and has promoted and endorsed The Road Haulage Association, Crimestoppers and The Highways Agency (even on occasions standing in for the Minister of Transport!).

Having joined BBC Radio 2 in 1998 Sally took up the role as the station’s first designated travel reporter and was recently given an Outstanding Achievement Award on behalf of all the UK Truckers for her traffic news on BBC Radio 2.
She has been voted one of the most attractive female voices on UK radio in a Radio Times poll, coming in at number 4, beating most of the top personalities in UK radio and topping the poll on BBC Radio 2.

Sally can be heard on BBC Radio 2 every weekday from lunch time until 7pm.

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