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RedPrairie Customers ‘Winning the Race’ at RedShift International 2007

Stokenchurch, UK – RedPrairie Corporation, a world leading consumer driven optimisation company, held its second annual international customer conference and exhibition at the Marriott Heathrow, UK, on 16-17 October.

Pictured are Martin Hiscox President and Managing Director International and two drivers from Rollcentre Racing Ltd, Martin Short and Stuart Hall.

After last year's successful event in Brussels, Belgium, this year's RedShift International was attended by almost 350 supply chain and retail professionals from 24 countries. With 'Winning the Race' as the theme, customers experienced a high-energy agenda and race atmosphere, complete with Le Mans car and drivers.

The two days were packed with fascinating presentations from more than 30 industry speakers sharing their experience and knowledge of how to improve supply chain, manufacturing and retail operations and outpace the competition. Customer speakers included leading organisations such as Tesco, The Works Retail, Mitchells & Butlers, Norway Post, Volkswagen, DHL Exel, and Foreway Management Services.

Of the keynote speakers, Martin Hiscox, RedPrairie President & Managing Director International, reported on the many customer wins and successful go-lives at RedPrairie over the last 12 months; Neil Ashworth, Supply Chain Director of tesco.com, told the story of how tesco.com became the world's largest online grocery retailer; Professor Richard Wilding of the Cranfield School of Management shared the latest thinking on supply chain risk management; and Formula One guru Mark Gallagher revealed the secrets of winning in Formula One.

A gala dinner took place at the Castle hotel in Royal Windsor and delegates raised £3,000 for Wooden Spoon, a charity committed to helping mentally and physically disadvantaged children.

Commenting on the event, Martin Hiscox said, “It has been fabulous to meet so many of our customers and once again provide them with an opportunity to learn from each other's experiences. With our unique E2e suite of solutions we hope to add even greater value to their businesses in helping them to meet ever more complex customer demands. Many thanks to our 17 event sponsors, led by platinum partner Microsoft, for sharing their industry expertise with our customers.”

About RedPrairie

RedPrairie is a world leading consumer driven optimisation company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies. RedPrairie's E2e™ solutions synchronise people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronise shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the “last yard” problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, access www.RedPrairie.com.

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