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Sales success for Doosan Bobcat at Bauma 2016

Sales success for Doosan Bobcat at Bauma 2016

According to Doosan Bobcat EMEA, the Bauma 2016 exhibition in Munich in Germany was a great success for the company, with over 150 machines sold on the stand during the show and a huge number of sales leads generated for follow-up after the event.

Focussing on construction/building materials and construction and mining machines and equipment, Bauma 2016 is the world’s largest trade fair and this year the show attracted approximately.580,000 visitors from 200 countries, a rise of more than nine percent on the previous show in 2013. A total of 3423 exhibitors – 1263 from Germany and 2160 from abroad – from 58 countries, presented their products, developments and innovations on a record 605,000 m2 of exhibition space. .

Over 100 Bobcat compact loaders, compact excavators and telehandlers were sold on the stand during Bauma with the greatest interest shown in the E17, E19 and E20 1-2 tonne compact excavators as well as the prototype of the new E10 electrically powered 1 tonne micro-excavator presented for the first time at the exhibition.

The demonstration of the E10 Electric excavator proved to be a big draw on the stand which also included the first showing of the new Bobcat Stage IV engine for the company’s rigid frame telehandlers and the new sand cleaner, one of a wide array of Bobcat attachments on the stand.

The list of new products was even more extensive in the display of Doosan Heavy machines, which included five new wheeled excavators, two new crawler excavators and two new wheel loaders. The 40 Doosan machine sales from the stand covered all sizes of equipment and included both tracked and wheeled excavators, wheel loaders and articulated dump trucks.

There was also a significant number of sales and enquiries for compressors, generators and lighting systems in the Doosan Portable Power range, which included the first showing of the new Doosan G400-IIIA and G500-IIIA Stage IIIA compliant generators at Bauma.

There was a lot of interest from the international trade press in the Doosan Bobcat stand with over 120 face-to-face interviews conducted on the stand. One leading German publication judged the Doosan Bobcat stand in the top 3 ‘must-sees’ at the exhibition. Ideally situated in the outside area and close to the East and North entrances of the show, the Doosan Bobcat stand proved to be a magnet for visitors also attracted by the spectacular demo show held several times a day.

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