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SATO and PrinterLabels join forces on hand labellers

SATO, a leading supplier of automatic identification and data capture solutions, has partnered with Danish company PrinterLabels to supply and promote hand labellers in German-speaking countries. PrinterLabels AS is based in Randers and trades throughout Europe. It is a member of the Danish Limo group, which specialises in labelling, and has over 40 years’ experience in price labelling, logistics labels and anti-theft devices.

SATO was a pioneer in inventing and developing hand labelling solutions (HLS) over 50 years ago. Despite the widespread use of electronic merchandise information systems, the HLS is still popular in many business areas, in both commerce and logistics. The sturdy, low-cost devices, which allow rapid and simple labelling, are often indispensible for labelling goods and for Price Mark Down (PMD) applications. SATO offers an extensive range of high-quality devices for a wide variety of applications and requirements and together with PrinterLabels, is planning to extend the sales network in Germany, Austria and Switzerland.

"We have high hopes for the strategic partnership between our two companies", says Detlev Müller, General Manager of SATO Germany GmbH in Raunheim. "SATO has only very recently started marketing hand labellers in Germany. Our strengths traditionally lie in the key account sector in the retail and food markets. PrinterLabels has numerous excellent relationships in our target market, a solid knowledge of the market and high skill levels in the production of HLS labels for our hand labellers. By exploiting our respective strengths we will in future act together in the marketplace and develop new products."

The first products to be available through the partnership are the "Judo %" and "PB3 %" – two- and three-line hand labellers which have just been launched. Both price labellers contain ready-made print templates which the operator selects directly using rotating print chambers. The choice of wording includes "Special price", "Reduced", "Special offer", "New price", "30% off" and "Use by". This means that users are not restricted to one pre-printed wording per label roll – as is normally the case – or else have to individually compile the wording on the device. Now they can create their labels faster and more flexibly using these new labellers.

"At PrinterLabels we set high standards for the quality of our products, and we are always on the lookout for innovative solutions. Sincerity, reliability and customer satisfaction take top priority", says Siegfried Zackl, who represents PrinterLabels in Germany. "We have found these values at SATO and in its products, and are looking forward to working together."

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