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SATO identifies Vietnam as a key market of operations

SATO, a leader in barcode printing, labelling and EPC/RFID solutions, has announced the official opening of its sales office in Ho Chi Minh City, Vietnam.

For the last eight years, SATO has been operating a manufacturing factory in Hanoi and providing locally based companies auto-identification and data collection (AIDC) solutions through an established network of business partners.

"Vietnam is a key market for SATO and we are no stranger to Vietnam. We have already been operating locally for a number of years and with Vietnam leading the region’s growth, technology will play a huge role in supporting the various industries in the country. To meet this growth, the opening of our office will allow us to introduce AIDC technology to a broader audience, faster. And it complements our factory which manufactures label printers and hand labellers," said Kaz Matsuyama, President and CEO of SATO Holdings Corporation.

According to Susumu Tasai, President of SATO Vietnam Solutions, "With a full-fledged local presence, we will be able to meet the needs of the market better and provide better service to customers".

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