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SATO, leader in Automatic Identification and Data Collection, announces new business partnership with Wincor Nixdorf

SATO, an international leader in the Automatic Identification and Data Collection (AIDC) industry, has announced a new business partnership with Wincor Nixdorf, a leading global provider of IT solutions to the retail and banking sector. The agreement between SATO and Wincor Nixdorf will see the two company’s partner in the Iberian region to provide auto identification, data capture and POS solutions to vertical markets, with a particular focus on the retail sector in Spain.

Alfonso Crespo, Director of Wincor Nixdorf’s Retail Division in Spain said: "Our partnership with SATO provides customers with complete access to the latest POS and labelling solutions and software. The range of new solutions will directly enable retail customers to improve their processes in store, maintaining our commitment to making available solutions that improve not only the user’s shopping experience, but also every store’s profitability."

SATO and Wincor Nixdorf envisage that the new partnership will bring benefits to both parties, facilitating a faster provision of advanced identification and POS solutions to customers in the retail industry and paving the way for mutual growth in Spain and the Iberian region.

Managing Director for SATO International Europe, Brian Lang said: "With our combined depth of experience we expect this partnership to yield positive results for both SATO and Wincor Nixdorf. The agreement enables us to further increase our market presence in Spain, and will benefit our retail customers by providing wider access to advanced barcode, labelling and POS solutions".

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