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SATO to showcase latest retail technology solutions & environmentally friendly labelling innovations

SATO, a global leader in barcoding, labelling and AIDC products and services will be showcasing its comprehensive range of retail application solutions at the Retail Business Technology Expo 2012, alongside its business partner, Datalogic, a world-class producer of bar code readers, data collection mobile computers, RFID and vision systems.

SATO’s retail technology specialises in particular with price markdown, promotional, shelf-edge, footwear and garment-tagging applications. In addition, SATO also manufactures a wide-range of environmentally-friendly labelling materials.

SATO’s Green Labels allow retail businesses to not only comply with regulatory requirements and meet social responsibilities, but also to reduce cost, differentiate their company from the competition and gain competitive advantage. SATO’s environmentally-friendly labelling solutions include liner-less labels, recyclable labels, biodegradable labels, and various other labels made of environmentally-friendly materials.

The new TH2 standalone in-store printer, shortlisted in the Retail Systems Awards 2011, will be among the SATO solutions exhibited. Lightweight and portable, the TH2 is suited to the retail environment particularly due to its powerful price markdown functionality.

Using the user-defined database, which can easily be downloaded to the unit’s SD card or accessed via the LAN, price calculation responsibilities are removed from the staff on the shop floor while they are still able to implement a sale at short notice to clear end of line or perishable products or to improve inventory flow. Integrating with any handheld scanner the TH2 can print WAS and NOW prices with percentage discount information set automatically onto a tag or label.

The TH2 represents a new concept in printing namely, Application Enabled Printing or AEP. Using SATO’s software it is possible for a user to create a new application very easily and to transfer or update this information onto the SD memory of the unit via USB or LAN. For those working in the ultra-competitive retail sector the TH2 represents a real problem solving solution. Not only is the price very attractive but the ease of use and functionality can give retailers a real flexibility of response while maintaining total control of their pricing.

The TG3 is another printer that will also be on show at the Retail Business Technology Expo which has been designed and built especially for retail industry applications. The TG3 is ideal for tagging and labeling apparel, accessories, house hold goods, furnishings and much more. The TG3 Series thermal and direct thermal printers enable retailers to create brand identity awareness by producing high quality, attractive tags that may include brand name, brand logo, brand tagline, product ID, company URL, etc. Users can also create tags or labels to display price, price markdowns, inventory clearance items, product Stock Keeping Unit information, Price Look Up information, product origin, and size/style/gender ID.

The TG3 Series features an automated print-cut-stack function for hassle-free printing, separation of tags for batch printing (by cutting the first tag longer or using the ink ribbon mechanism to place an ink mark on the side of each batch separator tag), energy-saving LCD, precision cutting of tags/labels, and the ability to perform stand-alone printing using the optional keypad.

With superior performance and an affordable price, SATO’s CG series model printers are also well suited to retail environment applications such as shelf and product labeling and price markdown labeling. Delivered with out of the box functionality and optimal interfaces (USB as standard), they make a great choice for retailers that also work in food environments.

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