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SATO’s new local support helps resellers increase sales

SATO UK, the global leader for barcode printing, labelling and RFID solutions, has introduced new active local sales support for business partners that are members of its Prestige Partner Program. This new level of dedicated support will enable resellers and integrators to better promote SATO products and services, helping them to increase sales and profit, and to strengthen their customer relationships.

Local SATO sales representatives now offer business partners better on-the-ground support and can help with demonstrations, joint customer visits and training to assist with sales.

"Our new service enables resellers and integrators to promote SATO products and services with the aid of their own dedicated SATO sales expert," says Ikuo Dobashi, Chairman of SATO Corporation and SATO International Europe. "Being a member of the Prestige Partner Program has many advantages and by working much more closely with SATO’s experts, we can help our partners to grow their business further."

SATO provides a broad range of innovative and quality printing products and supplies for retail, industrial, healthcare, transportation & logistics and government industries. VARs, system integrators and software vendors have the opportunity to integrate SATO technologies into their overall solution offerings for their end customers with excellent margin opportunities. Vendors enrolled in the programme benefit from access to comprehensive training and technical services packages as well as marketing tools and funds that help generate sales leads.

Being a member of the SATO Prestige Partner Program provides resellers with an entirely integrated solution, specifically designed to support our partners in their pursuit of AIDC sales opportunities.

Prestige Partner Program members are offered product and support services, including field engineers, a dedicated local technical helpdesk, access to SATO repair centres with highly skilled printer engineers onsite and in-house media specialists with knowledge of and access to 1000’s of materials and media. In addition, they also have access to online services, including a private business partner portal for sales and technical resources. Here, an online SATO marketing collateral service offers comprehensive support with training resources including, sales and technical training, onsite engineer training and software development training.

"Customer service is paramount for us and our aim with this new service to ensure continued support for our partners at a local level," explains Ikuo Dobashi.

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