Registration is now open for the Social Media Marketing Masterclass organised by RTITB. Designed for training providers in the transport, warehousing and logistics sectors, it will be held at Toyota Materials Handling in Castleford, West Yorkshire, on Friday 16 October 2015.
“This masterclass will support training organisations to effectively spread the safety message via social media and grow their businesses, as well as how to measure success and return on investment,” explains Laura Nelson, Managing Director of leading workplace transport accrediting body and Driver CPC Consortium, RTITB. “It follows the successful Sales Masterclass we held in July.”
Through presentations and interactive seminar sessions, Tiya Ivy, Digital Marketing Manager, and Nik Webb, Operations Director, from Molokini Marketing, will explore key social media channels, including Twitter, Facebook, LinkedIn, Google+ and Instagram, and help businesses to understand the benefits of using social media to market their transport, warehousing and logistics related training courses.
“The masterclass will suit absolute beginners, while also giving insights, ideas, best practice and useful tools for businesses that have been using social media for some time,” explains Tiya Ivy. “It will be a chance to develop existing social media strategies to help them to get the best out of it. Not just using it as a sales tool, but to become part of the wider community.”
The series of RTITB masterclasses is open to any LGV or materials handling equipment training provider, and is not limited to RTITB members. “Everyone can benefit from the classes,” adds Laura Nelson. “We want to support our industry in becoming safer and more efficient, and one of the ways to do that is to empower trainers to engage with their customers and peers through social media.”
Tickets for the Social Media Marketing Masterclass are available now to individuals or organisations delivering MHE, FLT, LGV or Driver CPC Training on a commercial basis. Early bird prices are available at £145 +VAT for Accredited Organisations, Master Driver CPC Consortium Members, Registered Instructors and Approved Organisations for the LGV Driver Training Standard, or £195 +VAT for all other standard early bird bookings. The standard ticket price is £245 +VAT. The event commences at 09:30 at Toyota at Toyota Materials Handling in Castleford, West Yorkshire, just off the M6.
Contact the RTITB marketing team on +44(0)1952520218 or email firstname.lastname@example.org to book a place today.
Image: Left Nik Webb-Operations Director-Molokini Marketing right Tiya Ivy-Digital Marketing Manager-Molokini Marketing