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Storming success leads IPP Logipal to renew PR contract

Following another year of impressive growth pallet rental specialist, IPP Logipal has renewed its contract with Midlands-based PR consultancy, Quiet Storm.

IPP Logipal is part of the Faber Halbertsma Group, the largest pallet manufacturer and second largest pallet pooling business in Europe. The group has a turnover of over £200 million, produces over 18 million pallets a year and employs in excess of 700 people.

Operating in a highly competitive industry historically dominated by one major player, IPP Logipal initially appointed Quiet Storm in early 2007 to help raise awareness of the IPP Logipal brand, to position the company as a major force in the UK, Irish and wider European market in which it operates and enhance its reputation for providing reliable, high quality, straightforward solutions.

With specialist expertise in the logistics and supply chain industries, Quiet Storm has used its in-depth understanding and long-standing relationships with contacts on key publications to deliver a sustained and proactive programme of activity, resulting in widespread media coverage and generating a significant number of high quality sales enquiries.

In 2007, IPP Logipal secured major contracts with major manufacturers including Dr Oetker, Genesis Breads, Heinz, Polish Specialities Ltd and Rockline Industries and is rapidly gaining share in a market which has welcomed greater competition.

Quiet Storm was initially recommended to IPP Logipal's Managing Director, Phil Storer, who comments: “Quiet Storm's knowledge of our market and media combined with the commitment and enthusiasm of the team make them a valuable partner and there is no doubt in my mind that their contribution to our most successful year ever has been significant.

“With many exciting developments on the horizon, we are delighted to have Quiet Storm on board as we continue to raise awareness of the IPP Logipal brand.”

Established in 1990, Quiet Storm Consultants Ltd provides high quality public relations activity and related marketing services to a range of clients at a local, national and international level.

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