Corrugated packaging companies can react to new market trends, such as the personalisation phenomenon sweeping through the retail sector, by offering greater print variety following the launch of pioneering CorrStream® technology by a worldwide leader in the supply of corrugated equipment.
Sun Automation Group’s range of new digital printers – CorrStream 66, 40 and 20 – provide the corrugated packaging industry with unrivalled output, reduced operating costs, efficiency and outstanding print quality, bringing inkjet sophistication to mainstream applications as a real alternative to conventional analogue methods.
Customised campaigns by well-known food and drink brands with personalised labels, flexible and carton board packaging are surging. Now that state-of-the-art, cost-effective digital printing equipment is available it allows corrugated packaging to align more closely with this opportunity and growing demand.
The CorrStream range brings an extra dimension to brand owners and retailers through the print on demand of high quality, colourful shelf ready packaging (SRP) in smaller batch runs to specific print or order quantity – with no minimum requirement – as well as the opportunity for convertors to reduce or remove traditional costs such as origination and plate making.
This enables tailored print runs for seasonal, regional or event-based promotions (like the forthcoming World Cup). CorrStream’s CMYK digital printers allow graphics to press in hours instead of days, small or large production runs at speeds of up to 70m/min (4200 1m2 sheets per hour), personalisation and graphic changes, data merge capabilities and mass customisation.
With increasing demands from packaging buyers for shorter order run lengths, reduced stock, fast turnaround times and point of sale packaging to attract and engage consumers, CorrStream is the first digital application to offer reliability, output levels and aqueous inks more familiar to box plants and their needs.
CorrStream’s single pass solution – one of the first in the world to use this technique – is the culmination of several years’ development work and brings much needed added value back to the corrugated industry, according to Sun’s Global Product Manager for CorrStream, Sean Moloney.
He said: "Compared to litho and flexo process, the CorrStream range of digital printers can help box manufacturers and converters reduce their printing costs, not only through origination and plate making savings, but because the equipment uses less ink per sheet, has reduced set-up times and requires minimum downtime.
"Easy to maintain and simple to operate, the three equipment option sizes provide High Quality Post Print (HQPP) at lower costs on the typical batch sizes now seen at many plants. This range of machines and their modular design will future-proof corrugated companies and help them to capitalise on new opportunities."
The introduction of the CorrStream series of printers is a milestone on corrugated’s journey in ensuring it remains the world’s favourite packaging medium.