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Swiss Coop buys Citizen printers

Citizen Systems Europe, international manufacturer of POS, label, barcode and mobile printers, has received an order from the Swiss retailer Coop for over 7,000 CT-S801 point-of-sale printers and 1,700 CL-S621 label printers for shelf-edge labelling. Delivery to the co-operative company, one of the largest retailers in Switzerland, will be made during 2011.

Ease of use and service were critical concepts in the company’s decision to choose Citizen. The rugged construction and metal print mechanism of the CL-S621 and 300 mm per second print speeds of the CT-S801 gave Coop confidence in the products. The integrated LCD panel of the CT-S801 is a great advantage in a multi-lingual country like Switzerland allowing information to be displayed in multiple languages. Overall, the printers require little setup time and enable higher productivity for employees at the counter and behind the scenes.

"Citizen is one of the few manufacturers that offer both point-of-sale and label printers. In all our printers, we focus on usability and reliability and this order is a reflection on our strategy of continuous investment in innovation and customer care", according to Román Aresté, Citizen Sales Manager for the Swiss region.

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