SWR has announced it will be sponsoring and managing the waste at one of Britain's most celebrated small festivals, Blissfields 2013.
Part of SWR's remit will be to help festival organisers implement an environmentally aware waste management scheme, which will include the provision of separate bins for recycling, onsite waste separation, site signage, and a team on site to encourage responsible recycling.
Not only will SWR mange the waste at the Festival, but its CEO, Giles Whiteley a huge music fan and DJ when he is not running the company, will form part of the impressive line up, performing a DJ set alongside the likes of the Mystery Jets, Bastille and The D.O.T, featuring Mike Skinner and Rob Harvey.
Giles Whiteley said: "Waste generated at festivals is one of the most prominent environmental impacts that festivals have. Not only can waste be unsightly to the festival-goer, but there are also health risks to consider. With some 2,500 people expected to attend the event, which is set in the heart of the Hampshire countryside, SWR's role will be to manage the impact of the waste generated onsite in the most environmentally sensitive way."
Blissfields 2013 takes place in Woodmancott, Hampshire, from 5-7 July. As always, the festival has a theme and encourages people to come along in fancy dress of the most absurd festival garb. This year's theme has been announced as 'The Director's Cut' with the festival celebrating all things film in its 13th year, from the early talkies to VIP Hollywood parties. Attendees can expect a weekend full of red carpets, interactive games, popcorn-throwing dance-offs, film screenings, the best soundtracks, visual treats, hidden treasures and all the usual fun that Blissfields has become synonymous with.