Terex AWP has announced the appointment of Gary Cooke to
Regional Sales Manager for the Middle East for the AWP business segment. He will report directly to Charbel
Kordahi. Kordahi was recently promoted to Managing Director for Terex Material Handling & A.W.P, Middle
East & Southern Africa. In his new expanded role, Sharbel takes on responsibility for the Terex Material
Handling facility in the Middle East, in addition to his AWP responsibility. He will also drive, change and
provide strategic and operational leadership.
Cooke’s principle role will be to support distributors and channel partners of Genie® products in the Middle
East, and establish new distributor relationships in territories within the region. Prior to joining Terex, Gary
spent the last 20 years working in the Middle East, including 14 years with Lavendon Group’s Middle East
business Rapid Access. He was instrumental in the growth of Lavendon’s UAE business and its expansion
into Abu Dhabi, KSA & Kuwait. More recently Gary helped develop a remote project supply, and as
International Business Development Manager was successful in supplying Powered Access into Egypt,
Algeria, Turkmenistan and Iraq before setting up the Rapid Access depot in Basra.