Terex Washing Systems (TWS) picked up two prestigious awards at the Chartered Institute of Marketing’s Ireland Marketing Excellence Awards. A ceremony was held in the Ramada Hotel in Belfast on 7th November 2013.
TWS was recognised for its excellence in marketing by being selected for two awards from the four categories they were originally short-listed in. They garnered the "Best Sales Campaign in International Market" award for the launch of TWS as a new business line and the launch of the Aggresand™ plant. The second award was for "Best Brand Development Campaign" again for the campaign rolled out to launch TWS as a new business line in the market.
"We were initially delighted to be shortlisted as finalists in four award categories and to be awarded two of these four prestigious awards surpassed our expectations. Considering TWS has only been in business just over one year, to gain this level of recognition is an honor, which acknowledges the effectiveness and scale of marketing activities implemented by TWS on a global level," said Elaine Donaghy, Marketing Manager.
CIM Network Manager (Ireland), Richard Houdmont commented "At The Chartered Institute of Marketing’s 2013 Ireland Marketing Excellence Awards Terex Washing Systems won in two categories. Firstly the award for Impact in the International Market their launch of the new brand and existing products onto the global marketplace. The campaign utilised marketing channels and demonstrated innovation for their sector and as a result have achieved significant sales in a challenging economic environment, and have established themselves as market-leaders in their field."
Richard went on to comment "Terex also won the Best Brand Development Campaign, recognising the company as a single source provider of washing equipment, providing reliable, high quality and very productive equipment to meet individual materials and mineral washing needs. The judges noted the then recently-launched new product called the Aggresand which serves customers’ various demands and needs worldwide and will quite simply change the very nature of how aggregates and minerals are washed and managed throughout the world."
The CIM Ireland Excellence Awards celebrate, recognize and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. Now in their fourteenth year, the awards programme and categories are designed to attract entries from businesses of all sizes, operating in all sectors in Northern Ireland and the Republic of Ireland.