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The Lions’ Lair Quest at Packaging Innovations London

A bottle made of cardboard, a new business service, micro-LED packaging and a paper cushioning system are the products being pitched at this year’s Lions’ Lair competition at Packaging Innovations London, which takes place at the Business Design Centre London, on 1 & 2 October 2013.

Lions’ Lair, where the bravest exhibitors pitch their most pioneering products to a panel of fierce packaging experts, will be taking place on Wednesday 2 October from 13:30 in the Keynote Theatre.

This year the Lions’ Lair judging panel includes: Paul Day, Packaging Technologist at Neal’s Yard Remedies; Josh Brooks, Brand Director at Packaging News; Robert Opie, Founder & Curator at the Museum of Brands; and Tom Keeling, Lead Designer at Manchester United Football Club.

Hoping to dazzle the judges will be DAPY Paris (stand E9), with its luxury box packaging made for Dom Pérignon. The lighted pulsar box containing 1280 micro-LEDS illuminates the brand for display purposes – but will the judges think it’s a bright idea?

Long-life carton manufacturer SIG Combibloc (stand VG8) will be stepping into the ring with the first ever bottle made of cardboard. Its new innovation ‘Combidome’ combines the best features of a bottle, but with all the benefits of a carton pack. Its shape, stability and smooth pouring action look set to impress!

Design Activity (stand BG12) is hoping to wow the judges with its new business service, Launch Pad, designed for small companies, or ones with limited resource. Design Activity hopes to elicit the feeling that we could all be at the start of something big, if only we are given the opportunity to source with the right branding and packaging design expertise.

EasyPack (stand D17) will be pitching Spiral Pro, which uses Easypack’s patented technology to deliver high volumes of void fill paper packaging in seconds. The 100% recycled paper offers great protection for products of all shapes and sizes, across a range of industries. The new automated dispenser is slim-line to fit into almost any packaging unit and takes only moments to install.

The winning company will be awarded The Lions’ Lair accolade and the results will be announced at the show once all the votes have been counted.

Packaging Innovations London is co-located with Luxury Packaging and the Brand & Design Village, featuring all the latest packaging designs, solutions, trends and developments. The Contract Pack area of the show also provides the perfect place to meet professional outsourcing partners.

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