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Trafficmaster launch Smartnav Lite satellite navigation service

Trafficmaster has just launched Smartnav Lite – the only satellite navigation service that only uses real personal assistants to download routes to your iPhone.

When you are in a hurry and need to get to your meeting quickly, wouldn’t it be nice to have someone who can download your route straight to your iPhone. Trafficmaster believes the human touch is just what the mobile world needs and has released the first satellite navigation service – Smartnav Lite – that is supported only by a team of round the clock personal assistants (PAs).

Available on any iPhone you just press the Smartnav Lite icon within the Trafficmaster Companion application and you are instantly connected to a PA. The PA is an expert in helping you find the right destination. So whether you just have a name of a business or would like to find a nearby petrol station or restaurant, they will locate the address and download the route to you in seconds. This saves you valuable time scrolling through the address book or putting in postcodes and it eases the worry of not knowing if you are actually going to the right destination or running the risk of arriving late.

The route is calculated using Trafficmaster’s own traffic data that is collated from its network of 8,000 roadside sensors and refers to actual road speeds. This means that it can provide you with the best available route and if traffic conditions change it will immediately download an alternative route to your phone. This means less time stuck in traffic and more time getting on with your working day.

What’s more the PA’s are also on hand to help you in emergency or breakdown situations. Knowing your exact location they will provide a direct link between you and the emergency services or your breakdown provider.

Smartnav Lite is free to download and then costs around £1.20 per route or PA assistance call. This makes Smartnav Lite the easiest to use satnav service on the market. To use, simply press the button, tell us roughly where you want to go, then drive.

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