The 12-week national campaign, which launches this week, was booked by the UK’s leading hands-free technology company Parrot and is the first time the company has used truck media.
Targeting Parrot’s key customer base of motorists, the eye-catching 2.8m x 2.3m flush rear format will feature on 100 lorries. Each lorry is expected to cover approximately 2,000 miles per week travelling some of Britain’s busiest motorways, principal routes and urban areas such as London, Birmingham and Glasgow.
The campaign, which is also HaulinAds biggest since the firm’s launch, will feature two creative formats. The first uses the tag line ‘Points do not mean prizes’ to highlight the safety benefits of Parrot’s hands-free car kits, whilst the second promotes the advantages of having hands-free technology paired with music connectivity.
Richard Cox of Yorkshire based HaulinAds explained: "Truck media provides an ideal route for Parrot to reach their target audience of motorists. We estimate the campaign will see 142m impacts, with the target audience benefiting from a high frequency of opportunities to see. It’s a cost-effective way to reach the masses."
Media authority Pete Davis, Managing Director of marketing ideas search engine Getmemedia.com commented: "Truck media is often seen as lower priority by some of the media agencies. This is an exciting campaign, booked client direct with a York based media owner. It’s really important that clients have access to this kind of smart media thinking. HaulinAds offers high impact, well-targeted media combined with really large audience numbers. For brands targeting motorists I think the opportunity of truck-side advertising should always be seriously considered."
Launched in 2006, Yorkshire based company HaulinAds has been steadily growing after tapping into the potential of reaching large national and regional audiences in a cost-effective and un-cluttered environment.