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Verlinde announces new partnership in Abu Dhabi

Verlinde France, a division of leading French manufacturer Verlinde, today announces new territorial Partnership in the United Arab Emirates (UAE) with the establishment of a new business venture with the Technical Parts Establishment (TPE) based in Abu Dhabi.

This latest move into the Arab states reflects Verlinde’s policy to offer its innovative products and services to emerging markets worldwide. As Dubai diversifies into markets away from oil, nearby Abu Dhabi is a city on the move, with ambitions to surpass its famous neighbour. Abu Dhabi holds 9% of the earth’s known oil reserves and as the richest city in the world expands, is in need of the latest heavy lifting equipment for its ever expanding petrochemical industry.

Commenting on the announcement, Business Development Manager for Verlinde, Simon Rothechild, said: "Further developing VERLINDE’s presence in the sub-region into Abu Dhabi is a significant move and comes at an exciting time for the development of our global business. Technical Parts Establishment is the perfect partner and we already delivered an initial training session for one group of staff and more will be following in the weeks and months ahead as the relationship develops."

A major industrial and chemical product, trading and engineering house based in Abu Dhabi, TPE is part of the Bhatia Bros. Group with offices throughout the region and throughout the rest of the world in Oman, Qatar, Singapore, India, Kuwait and Iraq. The company provides a total solutions package of the finest industrial products from around the world for its customers.

Given TPE’s principal customer list reads like a ‘who’s who’ of the world’s major oil and gas companies (including British Gas, Shell and BP), a partnership with Verlinde that allows them to take advantage of the French giant’s years of expertise in supplying products to the petrochemical industry worldwide is a natural move for both companies.

"Verlinde’s move into Abu Dhabi is great news for the company but it is also great news for the UAE too," added Simon. "Despite the bleak world economic outlook, there is still a great deal of business to be done, particularly in emerging markets. The timing of this announcement also reflects the surge of development that is underway in the UAE, but in Abu Dhabi in particular – which is fueling demand for the products and services Verlinde can provide."

Verlinde has entered new territories in East Africa and Pakistan which have great potential for the future, yet as the richest city in the world, the amazing thing is that Abu Dhabi’ s potential remains largely untapped, despite delivering over 56% of the UAE GDP in 2008.

As well as its range of products, as part of the partnership, Verlinde is delivering ongoing training for TPE staff to ensure they have all the information they need on the various lifting equipment available. Renowned as France’s leading builder and exporter of hoists and lifting equipment, the appearance of the Verlinde brand is one more sign of Abu Dhabi’s increasing influence on the world stage.

Verlinde has a growing number of distributors across the UK and worldwide that are ready to talk to you about your requirements.

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