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Verlinde Cranes and Hoists get lift off in Pakistan

Hot on the heels of several large crane orders this month, Verlinde France is announcing another big order for crane and hoist equipment in Pakistan. A major aircraft maintenance facility has placed an order for a custom under running crane with the kind of lift required in an aviation environment.

Under running cranes and hoists are the perfect choice in limited headroom applications and this new crane order has been specified to cover a 34.135 metre span at an undisclosed location. Construction of this new carne and hoist system is already underway, with an imminent projected delivery date, although the name of the client, (a prestigious name in Pakistan), has not been revealed.

"The nature of the market in Pakistan means that on some occasions, client confidentiality is essential," said Verlinde business development manager Simon Rothechild. "The high security of the operation into which this product is being installed means we are understandably obliged to be discreet about both the customer and the location of the project. Needless to say we are delighted Verlinde enjoys the levels of trust from such customers required to be awarded these contracts. The establishment of a permanent base of operations in Pakistan for Verlinde has certainly played an important role in securing more of these sorts of contracts and we look forward to more of them in the future."

This confidential order follows the news earlier this month of two new cranes in excess of 35 tonnes for People Steel Mills in Karachi and is further testament to the success of Verlinde’s Pakistan operation based in Lahore and its growing reputation as the place to go when only the best lifting equipment will do.

This latest order for a confidential client with a high security operation is not unusual for Verlinde, who continue to be renowned as global specialist in the ATEX explosion proof range that customers in Pakistan are already familiar with.

Previous big name orders for Verlinde in Pakistan have come from other names with a global reputation, including Indus Toyota and Pak Suzuki so the Pakistan office are no strangers to dealing with the biggest most prestigious names and are the first port of call in the sub continent when only the best will do.

"Safety and security remains an important market in Pakistan so when you secure principal contacts in this area you know that your team and your products must be held in high regard," said Shahid Akram, Verlinde’s country representative based in Lahore. "The confidential nature of such contracts means they are the orders we have to whisper rather than shout about, but Verlinde is quietly going about its business for those clients who require high performance and discretion as standard."

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