Vocollect, provider of the most widely used voice systems for improving supply chain performance, today announced the appointment of Anna Wright as channel marketing manager for Vocollect EMEA. In this newly created position, Anna will be responsible for leading the planning and execution of all EMEA channel marketing programmes as well as the definition and development of joint marketing plans with the reseller partner marketing teams, to meet corporate and channel objectives. The new position has been created to support Vocollect's growth into new markets and deliver a dedicated service to both existing and new partners.
Anna joins Vocollect from SonicWALL, where she developed brand-awareness, lead-generation and channel marketing programmes, and was instrumental to the significant growth of SonicWALL through extensive development of the channel across these three regions. Prior to this Anna held EMEA PR Manager positions at Trend Micro and Fortinet where she successfully devised and implemented PR strategy across the EMEA region.
“Anna's comprehensive experience in running channel marketing programmes will be a valuable addition to the EMEA marketing team,” said Raf Jezierski, marketing director, EMEA. “Anna's appointment illustrates both Vocollect's expanding position within the EMEA marketplace and its commitment to its channel partners within the region.”
“As a 100% channel-focused organisation, Vocollect has already created a strong working foundation with its resellers,” said Anna Wright. “I'm now looking forward to optimising this to further develop the channel and help drive the company's continued success within the EMEA region.”
In 2007, Vocollect became the first voice provider to launch a global partner certification programme designed to enhance partner knowledge in sales, development, implementation and support of Vocollect Voice offerings. To date, this has resulted in over 300 professional certifications across EMEA. The success of the Vocollect Voice Partner Programme means that customers worldwide are assured of the highest quality and consistency of implementation and support from reseller organisations whose staff are trained in Vocollect Voice offerings.