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Volvo broadcasts global launch live on the Web

With a massive webcast production, on September 5, Volvo Trucks is launching a new version of its Volvo FH series, the company’s best-selling truck model. The launch event will be broadcast live on the Internet, giving everyone the chance to get an early look at the new truck.

"With modern technology and simultaneous events in many different countries, we are giving everyone the opportunity to participate in the launch. As far as we know nothing like this has ever been done before," says Claes Nilsson, President Volvo Truck Corporation.

2000 people will come to the Scandinavium Arena in Göteborg to see the gala first-hand, and another 4000 people will take part in parallel events in Madrid, Birmingham, Paris, Rotterdam and Brussels. The live broadcast will be shown at all the events and on the online launch site, www.volvotrucks.com/fh.

Important news for modern truck companies.
The unveiling itself will take place at 21.00 CET. This is the first time the new Volvo FH Series is revealed to the general public following five years of intensive work. The truck, which is a further development of Volvo Trucks’ most popular model, the Volvo FH, has a large number of new features. One of the most important features is that of the significantly improved handling.

Sneak preview today
For those who really want to see the new truck but do not want to wait another few days,there is a way out: in the film "The Ballerina Stunt", which was recorded to demonstrate the handling of the new Volvo FH, it is possible to get a glimpse of the new truck already today. The film can be seen at www.volvotrucks.com/fh and since it was released on YouTube on August 16 it has already been viewed by more than 5 million people.

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