On 25th September, at the Digital Communication Awards in Berlin, Volvo Trucks won first prize in the category of ’Viral Video’ for its marketing campaign Volvo Trucks vs Koenigsegg.
The Digital Communication Awards acknowledge the world’s best digital communication and marketing, and Volvo Trucks’ campaign Volvo Trucks vs Koenigsegg won first prize in the category ‘Viral Video’. The competition was decided in a final, where all nominees presented their case in front of a jury.
"We are understandably incredibly pleased with the prize. The race between a Volvo FH and a Koenigsegg one:1 is not just entertaining to watch – it also subtlety explains the benefits of the new gearbox. For us this is further proof that engaging content in your own channels is an effective marketing strategy," says Jeff Bird, global PR manager, Volvo Trucks.
In the film Volvo Trucks vs Koenigsegg former racing car driver Tiff Needell races a Volvo FH against one of the world’s fastest sports cars – a Koenigsegg One:1. The purpose of the race was to test the new gearbox in tough conditions and to examine whether the drivability of a Volvo FH with I-Shift Dual Clutch really was comparable with a sports car – a claim from Volvo Trucks’ earlier campaigns.
The campaign surrounding the film has received international attention and earlier won first prize in the category of "Best use of social media" at the Content Marketing Awards in the USA.
VT vs Koenigsegg in numbers
– Volvo Trucks vs Koenigsegg has been dubbed in German and translated into 16 languages in order to reach an international audience.
– At the time of writing, the main film had over 2.5 million views on Youtube
– Combined, all films in the campaign have been watched over 5 million times on Volvo Trucks’ own channels on Youtube and Facebook.
– All in all, the campaign generated over 559 articles in 35 countries. The campaign has generated coverage in industry media in both the truck and motor press.