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Whites Transport Turn Up The Heat With Coolload

Whites Transport, the Gloucester-based dry freight and temperature-controlled European haulier, report increased business and time savings since subscribing to Coolload's on-line freight exchange service just over one year ago.

With a mixed fleet comprising 15 fridges, 10 tautliners and 5 box vans, Whites Transport focus mainly on high value goods for supermarkets throughout Europe and have seen improvements across the board as a result of using the Coolload system.

For example, a delivery scheduled for midweek will normally guarantee a return load from Coolload by Monday. Furthermore, Whites have seen an improvement in the quality of business and, through increased contacts, have raised their profile in the distribution industry.

Proprietor, Ray White, sees Coolload as a valuable support service to the business,
“We came on board with Coolload in July 2004 and have experienced a number of commercial benefits ever since.” says Ray. “We subscribe to the service on a full-package monthly basis and find that our increases in load availability and take-up, pay for the £45 fee, time and time again. Generally speaking” concludes Ray, “Coolload has increased our business and our credibility. It has not only benefited Whites Transport but, I'm sure, has helped the refrigerated transport sector as a whole.”

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