Wincanton has appointed creative communications agency Bray Leino to support the transformation of its digital assets and facilitate Wincanton’s growth ambitions by creating an industry-leading online platform.
The largest British logistics business, Wincanton is renowned for the flexibility of its supply chain services, its customer focus and its excellent service. The business continually invests to achieve this.
In its new role, Bray Leino will drive the development of Wincanton’s web infrastructure and improve the customer journey as well as raising brand visibility and awareness online.
Jon Hexter, Marketing Director at Wincanton, commented: “We were impressed by Bray Leino’s approach to integrated B2B marketing. Their knowledge and understanding of best in class solutions will support us in our next phase of marketing development and align with our business objectives.
“We’re building a winning team and the selection of Bray Leino is an important step to extend our capabilities this year. We want to set a new industry standard for digital excellence in the logistics sector, as well as supporting our own growth objectives and facilitating great automation within the business. Together we will make some immediate improvements to our marketing operations and enhance the customer journey. We believe Bray Leino is the ideal partner to deliver this.”
The Bray Leino team will be led by Sam Crocker, Director for Digital. He commented: “This is a brilliant new partnership for us and a client that we are very proud to be working with. From the very beginning of the selection process we were excited by Wincanton’s ambitions and the opportunity for us to apply our diverse digital capabilities to their business. There’s a great fit between our teams and we’re really looking forward to a successful and productive partnership.”
Wincanton, which is celebrating its 90th anniversary, operates and manages the supply chain for some of the UK’s largest businesses, across numerous sectors including retail, construction, defence, energy and manufacturing.