Smarter working campaign gathering momentum as Work Wise Week 2007 announced. Work Wise Week this year will run from Wednesday May 16 to Tuesday May 22, and will include National Work from Home Day on Friday May 18.
Work Wise UK is a national not-for-profit initiative to promote 'smarter working' practices such as flexible, remote and mobile working, and working from home. It is supported by a number of leading organisations including the CBI, TUC, British Chambers of Commerce, BT and Transport for London. The objective is for half the working population, some 14 million workers, to have had the opportunity to work smarter by 2011.
In 2006, Work Wise Week, including National Work from Home Day, was a huge success, prompting over 85 television and radio interviews, and upwards of 500 articles and news stories. This year media interest is expected to be even stronger.
Work Wise Week 2007 will start with a summit at the QEII Conference Centre in London where Ministers and business leaders will review the progress of the first year of the campaign. The following days of the week will include separate focuses upon the impacts of smarter working on the environment, on transport, on staff welfare, and on the employer through higher productivity. There will also be several regional events around the country following the same themes.
Further information about Work Wise Week will be issued to the media over the coming months. Media resources and information, and a facility enabling journalists to receive updates on the campaign, can be found at www.pressrooms.net/workwiseuk.
Further information about Work Wise UK can be found on the website (www.workwiseuk.org).