Volvo Trucks has created a new clothing collection inspired by the company’s latest truck model for heavy construction duties – the Volvo FMX. The collection is a part of a newly-launched partnership between Volvo Trucks and nine-times world arm-wrestling champion, Heidi Andersson.
"Our new clothing collection is inspired by our new Volvo FMX – one of the world’s toughest construction trucks, boasting strength, endurance and technical expertise of absolute world class. These are properties that Heidi Andersson also personifies," says Åsa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks.
Premiere at Comtrans in Moscow
The new collection, ‘Volvo Trucks Driver Gear – FMX’, was launched in the Volvo Trucks web shop on September 9th and will be unveiled for the first time at the Comtrans truck show in Moscow on September 9th-14th, at which Heidi Andersson will be attending.
Introduced earlier this year, the Volvo FMX will also be on display at the show and is specially designed for heavy construction duties.
Training tips from Heidi Andersson
As part of the co-operative deal, Heidi Andersson has also developed a special training programme together with Volvo Trucks.
"We know that many truck drivers have difficulty making time and space for physical exercise. That’s why we are now working with Heidi to give all those interested a few simple training tips that can be used by anyone in everyday life," explains Åsa Theleen.