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Yanmar paints the town red to celebrate 50th anniversary

Yanmar paints the town red to celebrate 50th anniversary

To celebrate 50 years since launching its very first mini-excavator, Yanmar has announced a special edition livery for its class-leading SV60. Unveiled at the SAIE 2018 exhibition in Italy (17 October), a limited run of 10 units will be made available through the compact equipment expert’s global dealer network.

Featuring a distinctive red colour scheme, the special edition model combines sector-leading technology and future-proof innovation to deliver a ‘business class’ operator experience. Offering the performance of a midi-excavator with the space-saving benefits of a more compact model, the 5-6 tonne machine boasts a 3,565mm working envelope.

In addition to launching the limited-run model, Yanmar CEE has also revealed a special film to showcase the crawler excavator build process [https://youtu.be/122d3h9oaJ4]. With interviews from the production team at Yanmar’s manufacturing facility in St-Dizier, France, the movie takes a ‘behind the scenes’ look at the company’s state-of-the-art factory and profiles its innovative product portfolio.

To coincide with the film, Yanmar will also run a competition for its younger fans via Facebook. Tasking two age groups (7-14 years and 15 years and older) with drawing the ‘mini-excavator of the future’, prizes include a Nintendo Switch, Nikon compact camera and an iPad.

Andreas Hactergal, sales and marketing director at Yanmar CEE, commented: “We wanted to celebrate the 50th anniversary of our very first mini-excavator with a series of festivities. Yanmar is renowned worldwide for its excavator range, so launching a limited-run edition of our modern day equivalent seemed a fitting gesture!

“Celebrating the people behind our class-leading range was also hugely important. As such, we undertook a project to film the SV60 build process and showcase the commitment, creativity, hard work and attention to detail that goes into the build of each and every model manufactured in our St-Dizier facility.”

The SV60 special edition livery was launched at SAIE 2018 on Wednesday 17th October. For more information about the SV60, or to find your local dealer, visit https://www.yanmarconstruction.co.uk/ or the dedicated SV60 website (http://www.yanmar-sv60.com). To watch the 50th anniversary film, visit https://youtu.be/122d3h9oaJ4. To enter the Facebook competition, visit “The Yanmar mini-excavator celebrates its 50th birthday!“ event page https://www.facebook.com/events/1863014030448837/.

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