Yodel, the UK’s leading independent parcel carrier, has been chosen by The Reading Agency as the official delivery partner of World Book Night for the third year running. Ahead of the event on 23 April, Yodel will be distributing World Book Night books to every corner of the UK and Ireland, helping people across Britain and Ireland to ignite a love for reading.
Run by national charity, The Reading Agency, World Book Night’s ongoing aim is to inspire those who don’t regularly read to pick up a book. The programme also shines a light on volunteering and social action, with individuals, institutions and organisations sharing their love of books with their communities.
Volunteers from across the UK apply to take part in the scheme, and if successful they give out one or more of twenty titles which have been selected by World Book Night’s editorial committee and specially produced by publishers. Yodel distributes the boxes of books, which volunteers collect from their local library or bookshop to hand out on 23 April. Thousands of institutions including prisons, homeless shelters, colleges and schools also take part in the event with Yodel delivering books directly to them. As well as gifting the selected books, volunteers can also opt to give away their own favourite reads, either bought new or from their own shelves.
In addition to World Book Night’s publications, the carrier also delivers around 3.8 million parcels of books each year, direct into retail chains, independent book shops and to consumers across the UK.
Dick Stead, executive chairman at Yodel, comments: “We’re delighted to be lending our support to World Book Night as delivery partner for a third year running. It’s such a great initiative, and we’re proud to be helping people across the British Isles to develop or rediscover their love of reading.”
Sue Wilkinson, Chief Executive, The Reading Agency says: “At The Reading Agency we believe that everything changes when we read, and World Book Night is a crucial part of the work we do to encourage those who may not already read to begin their own reading journey.
We’re very happy to be working once again with Yodel who will be our distribution sponsor for a third year running, and help to make this reading journey possible in conjunction with our huge network of volunteers. Yodel’s passion for books, reading and literacy matches our own and it’s a joy to work with such a like-minded and generous partner.”
Applications for World Book Night volunteers has now closed. Successful applicants will be informed by the end of February. To see the full list of twenty titles visit worldbooknight.org.