Yodel driver, Paul Eadie, hands a World Book Night delivery to Waterstones’ St Albans’ store manager Sean Farrell.
Thousands more people will be discovering the joy of reading through this year’s World Book Night (23 April 2013).
As logistics partner to the annual event, Yodel has delivered half a million specially printed books to collection points, charities and institutions across the UK. The twenty top titles, will be given out to people who aren’t regular readers by 20,000 volunteers to promote the love of books.
Yodel CEO, Neil Lloyd said: "World Book Night helps more people to discover the joy of reading. Yodel makes nearly 3.5 million book deliveries each year to independent booksellers, retail chains and direct to consumers across the UK and we are delighted to use our expertise to help make this year’s World Book Night a huge success."
From the smallest of rural towns to the largest cities, Yodel reaches local communities every day of the week and is ideally placed to deliver World Book Night parcels across the UK.