Yodel, the UK’s leading parcel delivery company, alongside brand agency The Clearing have won the branding design category at the Blades 2011, the prestigious marketing awards created by pitch and supported by Creative Review, designweek.co.uk, nma.co.uk and Marketing Week.
The striking new brand which Yodel revealed in May 2010, was created by brand agency The Clearing. Winning in the Design category of the awards, which were judged by Marketing Directors from Britain’s best known brands, is a significant milestone for Yodel in raising awareness of its leading role in the delivery market. Steep competition in the branding category came from finalists such as the Cineworld re-brand, Eurostar Internationals Brand World and the Claridge’s Branding.
The award was announced last night in London by host and comedian Leigh Francis in character as Keith Lemon. The judging panel looked through hundreds of entries to extract the most memorable creative campaigns, appraising how brilliant ideas can achieve brand buzz and brand vitality.
Commenting on the win, Yodel’s Chief Executive, Jonathan Smith, said; ""I’m delighted that the panel considered the Yodel identity and name something to shout about. Today’s win is testament to both the bravery in choosing a striking and challenging look, and the quality of the execution by our brand agency The Clearing. This has been a great week for awards, with the Collect+ service, for which we provide logistics, winning at the Retail Week Supply Chain Awards 2011 as Third Party Logistics Provider."
Equally thrilled to bring home the award, Richard Buchanan, Director and Founder of The Clearing, added; "To create Yodel, we had to look at positioning, naming and identity development – a dream job and such an exciting project to work on for our young agency. I am grateful to the Yodel team for trusting our brave and bold suggestion which included the new name, logo design and the striking new livery for Yodel’s new van and trailer fleet."