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Zetes appoints Steve Binder Senior Director for Sales and Marketing

Zetes, a leading European supplier of solutions for the automatic identification (ID) of goods and people has strengthened its senior management team with the appointment of Steve Binder to the position of Senior Director for Sales and Marketing. According to his new remit, Steve Binder will be responsible for leading Zetes’ sales and marketing strategy in the UK, Ireland and Nordic countries, working together with Senior VP for Northern Europe, James Hannay.

Steve Binder has held senior management positions within the Auto ID industry for over 20 years with previous senior management roles at LXE and Motorola. He joins Zetes from LXE where he was European Sales Director with responsibility for a $50+m business unit and managed the company’s sales and channel development operations throughout Europe. Prior this role, Steve was Country Manager at LXE (UK) where he grew UK revenues from a standing start in 1999 to a multi-million Pound operation in 2008.

Commenting on his new role as Senior Sales and Marketing Director, Steve Binder says, "Moving from a background selling only products to join Zetes, a solution provider and consultancy which solves supply chain issues for businesses, is a very compelling opportunity. Within the auto ID industry, Zetes gives its customers access to the widest range of proven technologies and solutions possible, many of which have won awards for innovation. I am looking forward to an exciting year ahead."

James Hannay, Senior VP for Northern Europe says "We are delighted to welcome Steve into the senior management team, he brings very valuable industry insight and will help us achieve our future growth objectives."

Over the past two years Zetes Northern region operation has expanded rapidly and now employs around 120 people with 100 based at its Ascot headquarters. During 2011, the company expects to further increase its headcount in response to steadily increasing demand for its solutions.

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